Her Excellency Hjayceelyn Quintana, Philippine Ambassador to the UAE (fourth from left), Dr. Karen Remo, CEO & Managing Director of New Perspective Media , PDTI Assistant Secretary Rosvi C. Gaetos, and Philippine Consul General to Dubai H.E. Paul Raymond Cortes.
News, PR and communication agency of the Philippines Pavilion at the Expo 2020 Dubai, New Perspective Media (NPM), successfully carried out the media and communication campaign during the unveiling of ‘Bangkóta’, the Philippines Pavilion at the inaugural ceremony of the Expo.
The momentous unveiling event attracted local and international correspondents from leading radio, TV, online and print media. NPM facilitated a guided tour of the pavilion for media people following the launch.
Alongside Philippine Ambassador to the United Arab Emirates H.E. Hjayceelyn Quintana, PDTI Assistant Secretary Rosvi C. Gaetos—who also serves as the PH Expo 2020 Dubai Alternate Commissioner General—led the unveiling of the culturally and visually inspiring Bangkóta at the Sustainability District of the Expo.
The Philippine officials were also joined by Philippine Consul General to Dubai H.E. Consul General Paul Raymond Cortes, Charmaine Mignon S. Yalong, Commercial Attaché, Philippine Trade and Investment Centre – Dubai; and Architect Royal L. Pineda, the Philippines’ Overall Thematic and Artistic Director for Expo 2020 Dubai.
‘Bangkóta’, the Philippines Pavilion
Inspired by the Philippine coral reef Bangkóta, the pavilion is the biggest Expo pavilion the country has ever showcased. It brings together an ensemble of the finest Filipino artists and talents in a variety of artistic facets to mount an epic symphony of nature, art, architecture, and a story of the Filipinos’ 4,000-year journey of cultural sustainability. It is divided into several areas that each mark a different yet interconnected visual experience for the visitors.
Inside the Pavilion
Philippine Ambassador Quintana stated: “We congratulate the UAE for successfully opening the world’s safest and most connected show and for its success in boosting international confidence which underlines the capability of the country to host such huge events that attract the world’s attention. I commend the Philippines pavilion team for successfully staging Bangkóta, the biggest Expo pavilion the Philippines has ever showcased. This inaugural event is an embodiment of our awe-inspiring ‘Bayanihan’, a word that best describes our unyielding unity and collaboration as a community. Together, let us explore the story of our roots as Filipinos.”
Thanking NPM for facilitating exceptional media coverage for the event, Rosvi C. Gaetos, commented:”We’re grateful to NPM team for going the extra mile to help us achieve a successful opening of the Philippines Pavilion at Expo 2020 Dubai. They went beyond our expectation to ensure that the Philippines Expo opening had wide media coverage in print, online, radio and TV both from international and local media networks.”
New Perspective Media Team with H.E Hjaceelyn Quintana (third from left), Philippine Ambassador to the UAE
Commenting on NPM’s handling of media management at the event, Dr Karen Remo, CEO and Managing Director of NPM, said: “We are honoured to have the opportunity to manage media during the launch of the Philippines Pavilion at Expo 2020 Dubai. As one of the top Media and Marketing Agencies in the UAE with deep roots in the Philippines, NPM has always stood for the advancement of the Filipino diaspora in the Middle East. Being the official media partner at the event gives us an excellent opportunity to reach out to the global audience, introducing the exciting features of our country.”
Rosvi C. Gaetos
Publisher of Filipino Times, the largest digital news portal for Filipinos in the Middle East and the biggest free newspaper in the United Arab Emirates, NPM is a leading 360-degree media, marketing and events management agency, based in Dubai with 4 offices in the Middle East and Asia Pacific. It provides integrated marketing communication services to top Governments and Fortune 500 companies and SMEs in the MENA region.
HE Hjayceelyn Quintana speaking to media